Keep Christ in…Starbucks?
The war on Christmas has begun. More precisely, the war on the war on Christmas has begun. This is an annual tradition where some Christians decide that everyone and everything is conspiring together to do away with Christmas and anything having to do with the birth of Jesus all together.
The most recent affront was Starbucks (not a Christian company BTW, but one whose ethics align with Jesus in some ways) having the nerve to put out plain red cups for the season. They took off the snowflakes and other wintry accessories which apparently are symbols for the birth of Jesus.
Here’s the issue from my point of view. We do need to remember the “reason for the season” while also keeping in mind that Jesus’ birth, life, death, and resurrection has very little to do with what we do to mark the holiday. Jesus was not born so that we may all get a good deal on a 40 inch TV and spend more than we can afford. My observation is that most people who are upset about the term “Happy Holidays” and the like are really upset about a loss of privilege. As our nation has grown more diverse, certain groups have lost privilege and influence and this does not sit well with them. So, a war breaks out against companies whose interest is gaining revenue and profit from previously mentioned diverse nation. If your customer base is broad, who wouldn’t work to speak to that broad base. After all, most retails companies capture 40-60% of their sales during this time of year. Yes, I’m looking at you, overly consumerist culture. The hysteria is pretty silly, don’t you think?
If we are serious about what Christmas means for our world, let’s have a serious conversation about it. If we really want to be outraged about something, let’s be outraged about the right things. How about we be outraged that we have the homeless, the hungry, people living on the margins because of discrimination, racism, an addiction to gun violence, etc ?Let’s be outraged about the right things if we are going to be serious about what Emmanuel- God with us- really means for not only our nation, but the world. What does that say about the faith if we are more outraged about what’s on a cup than we are about the suffering of God’s children?
So friends, how about we get over ourselves? Let’s drop the Christmas persecution myth and get on with the real work of Christmas. Healing, wholeness, and life abundant for all God’s children. That’s the type of world that puts Christ in Christmas.